Today Doritos revealed its powerful collaboration with multi-award winning artist Rihanna and UK rap star Professor Green as part of the Doritos Late Night flavours campaign.
Doritos brings fans the ultimate Late Night concert experience showcasing the hottest talent from around the world. Global superstar Rihanna and acclaimed rapper Professor Green have both written new tracks exclusively for the innovative music experience. Fans no longer have to queue out in the cold to watch the world’s best artists perform, as exciting performances of their new tracks are hosted on DoritosLateNight.com for fans to enjoy from the comfort of their own home. What’s more, each performance has been recorded using breakthrough video technology to bring fans pioneering music entertainment, putting them in control of their Late Night experience.
Professor Green’s eagerly-awaited new track ‘Coming To Get Me’, is filmed using a cutting edge 360° camera allowing fans to interact, manipulate and direct the video as they desire and watch him perform as he’s never been seen before.
Professor Green commented: “I always want to push the limits with my music and get my fans to see me in a completely new way. When Doritos suggested filming my performance using 360° interactive technology I thought it was a wicked idea and couldn’t wait to record my new track. I hope people enjoy watching it as much as I did making it.”
Through an augmented reality music experience that showcases the multiple facets of Rihanna’s personality and style, Doritos is debuting the special single, “Who’s That Chick,” by David Guetta featuring Rihanna. Designed to put control of the experience in consumers’ hands, the Rihanna augmented reality performance is available in both day and night settings. To unlock Rihanna’s extraordinary Late Night performance, fans must scan a special marker against a webcam which can be only found on the back of the limited-edition Doritos Late Night range of Tantalising Tikka or BBQ Rib flavoured chips. Fans can personalize Rihanna’s performance by the way they hold and move the bag, offering up a new experience each and every time.
Rihanna commented: “I’m really excited about ’Who’s That Chick’ and wanted to find a fresh and unique way to share it with my fans,” said Rihanna. “When I saw how cool the augmented reality performance Doritos created was, I knew this was it. This was the way I wanted to make ‘Who’s That Chick’ available to the world, and I can’t wait to see how my fans get engaged in this innovative experience.”
International superstar, Rihanna is known for her incredible style and chart topping hits. The multiple Grammy-winning artist’s work on “Who’s That Chick,” will be released on David Guetta’s upcoming album, ONE MORE LOVE, on 29th November, and she is featured on bags of Doritos Late Night for a limited time.
Doritos Brand Manager Sam Hinchliffe said: “Doritos has a track record of bringing consumers entertainment experiences that push the limits and put them in control. This year, we’re raising the bar even higher and allowing consumers to discover new music in non-traditional ways. Rihanna and Professor Green are both edgy, fun, entertaining and exceptional performers, which make them perfect ambassadors for Doritos Late Night.’
The limited-edition Late Night flavour bags will be available from 14th October in all major supermarkets. For more information and to enjoy explosive and exclusive music entertainment visit DoritosLateNight.com.
