British tech-trance pioneer John ‘00’ Fleming has accused the ‘powerful marketing machines’ popularizing today’s giant superstar DJs of ruining underground club culture, suggesting England’s scene particularly struggling.
“While a few people are making a ton of money, the specialists are paying a huge price,” John told Trackitdown.
“The UK used to be at the forefront of the Electronic dance music scene, we had multiple weekly specialist clubs in each city across the UK. Today it’s pretty much nonexistent,” he complained.
“Even the main ‘superclub’ brands can’t sustain weekly events, choosing to run monthly or quarterly in many cases, and when they do they book the usual superstar names,” he complained (Trackitdown; http://bit.ly/o8nSU0 ).
Fleming’s comments appeared in an interview promoting his upcoming (and debut) artist album Nine Lives, soon after fellow trance veteran Paul Oakenfold touched on the topic in promo for his own ‘punk’ inspired project ‘Never Mind The Bollocks’ (It’s Paul Oakenfold’).
“A lot of the trance music is very fluffy and cheesy and this represents the darker and edgier side of a great genre,” the Perfecto marketing guru suggested this week.
"The cheesier side of trance has been there for six, seven years. I lost interest because I didn't like that sound - everything sounded the same,” he noted. (DigitalSpy: http://bit.ly/pYSLOs )
His assessment came some five years after relative newcomer Gareth Emery announced he’d reached the same conclusion, telling Skrufff at the time that ‘95% of trance is cheesy bollocks’.
“In all honesty, most trance is shite. 95% of the promos I receive are just crap, totally unplayable, generic production and derivative melodies you’ve heard a thousand times before,” said Gareth, “They might be alright for 16 year old kids who have just graduated up from Lasgo, but not for anyone with at least partially developed taste.”
http://bit.ly/nISpx1 (Stop DJ worship T shirts)
http://www.ishkur.com/articles/trancecracker.php
Jonty Skrufff: http://listn.to/JontySkrufff
