Serious celebrate its 10th birthday in 2006, and what a 10 years it has been. Serious began life at The Cross, as a platform to showcase the new talent from the artist management roster with the likes of Judge Jules, Graham Gold and John Kelly and the then little known DJ Sonique, who later became not only a big DJ but a huge international pop star. After the Cross extension Serious took the club night to new heights enabling it to create a new club night that stood alone in its own right. This new club night came from the success of the 2nd room at the Cross, now known as the Dusted room where 2Funky (Director Dan De Sausmarez) and Norman Jay pioneered the distinctive Dusted sound. So 10years after they opened at The Cross, Kings Cross, London, with Judge Jules headlining the trance arch, and Norman Jay the house arch, Serious & Dusted are now known throughout the UK and internationally, not only for the DJs they manage, but for the quality clubnights they put on. Serious is now well and truly part of the establishment which is the dance music industry of today. Serious about music they really are and each event they endeavour to bring the best quality music for the house and trance lovers of today.
To mark this milestone year Serious will be bidding a fond farewell to The Cross, its much loved home for the last 9years, and will be taking Serious to another level by staging a series of 10 SPECIAL events in and around London. Some of these events are to be held at what they consider to be some of the best clubs London has to offer, and others will be held at exclusive special locations that aren’t necessarily commonly used as clubs but make an amazing setting to hold a special birthday party.
So its time at last to reveal when and where the first of these events will be taking place: Serious 10th Birthday Part One will be at undeniably one of the Top clubs in London :TURNMILLS on 21st January. Mike P.U.S.H will be headlining T1 alongside Jon OO Flemming, Serious resident Simon Patterson (Dogzilla) and Serious original resident Luke Neville, while in T2 Norman Jay and new Serious Signing Jupiter Ace will be getting the girls singing along to some true Dusted vocal funkiness, while in T3 Switch, Touche & Dusted Ressie Oliver Lang will be twisting out some of the fattest rocking electro house sounds around today!
SERIOUS 10TH BIRTHDAY
A YEAR OF SERIOUS CELEBRATIONS
1996 – 2006 – 10 Years of Serious
SERIOUS @ TURNMILLS – Birthday Party P.1
21st JANUARY 2006
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