Underground electronic music fans can finally start mapping their summer festival route with Mauro Picotto's announcement of the Alchemy Records Festival: Italy's first open-air underground festival in the countryside near Turin on June 11th, 2011
Ambitious music producers also have reason to celebrate as Mauro officially opened the Alchemy Records Festival Competition for entries on February 19. Finalists will be awarded a recording contract, the chance to perform at the Alchemy Records Festival and ongoing promotional support from Mauro, Meganite and Alchemy Records. "There are a lot of new people out there who streak across the scene like a meteorite. I want to catch one of those meteorites and help them become a star!" says Mauro.
The Alchemy Records Festival
Mauro and his label Alchemy are organizing Italy's very first open-air underground electronic music festival in Mauro's hometown of Cavour (The nearest airport is Turin Caselle for those who want to book early!). The lineup will be typical Alchemy – a magical and transformative mix of world famous DJs and experimental performance artists together with emerging talent arising from the competition. An underground techno Woodstock meant to take clubbers on a musical journey of discovery in the heart of Piedmont. "I want to bring the young people to the country and offer producer/DJs with talent the same luck I had," says Mauro. His vision is for the festival to be a launchpad venue for the next generation of hot talent. In fact, this could be a life changing event for the winners who will have a chance to show the world what they can do. The Alchemy Festival is also Mauro's tribute to the town where he first started mixing tracks using a turntable and a portable radio. "I used to drag my portable radio to the turntable and had to finish mixing the track before the song came to an end," recalls Mauro. "We've got way more technology now but the spirit is the same!"